Published work for B2B SaaS

Hey there! 👋

Since starting my career in Content Marketing, I've written a lot of words and led multimedia content projects such as webinars, larger virtual events, and video production. Here I've highlighted some of my favorite pieces of work published between August 2019 to December 2021.

Here's a little bit more about my day on the job:

✏️ As a Content Marketing Specialist, I wrote for blogs, ebooks, website pages, social media posts, email marketing, event marketing, and digital ad campaigns.

🔭 After taking on the role of a Content Marketing Manager, my area of focus has expanded to building content strategy and driving performance through SEO, email journeys, partnerships with influencers, and close collaboration with customers.

______________________

🚘 Smartcar (Content Marketing Manager)

Highlights

• Win more #1 and first-page rankings for target keywords by creating new content and optimizing existing content.

• Drive more newsletter subscribers and higher email open rates on a month-by-month basis.

• Increase the volume of traffic and social media conversions surrounding new customer stories.

• Introduce new operational and strategic processes for creating, distributing, and repurposing content as a one-person content team.

Blogs

• How EV APIs accelerate mobility app development

• What increasing power outages tell us about grid modernization

• The sustainable mobility satisfaction gap: How to bridge siloes with connected data

• Building with connected car data? 4 lessons we learned while helping great apps

• Why EV managed charging programs use vehicle telematics

Customer stories

• Smartcar partners with DIMO to build a web3 platform for mobility apps of tomorrow

• Reducing the cost of EV charging with Optiwatt

• Simple and social climate action: How Caremiles measures your car's carbon footprint

______________________

🧑🏽‍💻 Scribe (Freelance Writer)

• How to Write Great Project Documentation: Steal This 5-Tip Strategy

• Training Manuals Aren’t Boring — 5 Examples You Can Replicate Today

• How SOPs Are Used in Human Resources

• Create an Unforgettable Employee Onboarding Kit [+ 8 Ideas]

---

🏢 HireEZ (Content Marketing Specialist/Manager)

Highlights

• Led community and webinar programs as part of our content strategy + organized and hosted a two-day virtual summit with 8 speakers and over 500 attendees.

• Initiated and executed HireEZ's first-ever industry trends report (which is still being continued annually).

• Increase traffic to the company blog by 3x and built our newsletter subscriber list up from zero.

• Doubled the number of content downloads and leads generated from ebooks.

• Increase the volume of traffic and social media conversions surrounding new customer stories.

• Introduce multimedia content into Hiretual's marketing strategy by creating, hosting, and producing three seasons of the YouTube series 'Coffee with Hiretual.'
  

Reports and guides

• 2021 Recruiting for Recovery Report

• 2021 Recruitment Outlook Report

• The Modern Recruiter's Playbook for a New Normal

• 4 Ways to Use Diversity & Inclusion Technology

Press Releases/Company Announcements

• A new look, a bigger mission, and a better Hiretual

• Hiretual Launches New Features to Help Employers Increase Diverse Representation in the Hiring Process

• AI Recruitment Software, Hiretual, Closes Off Another Year of Extensive Product Growth With New Sourcing Features and Integration

Blogs

• The 4C’s of Recruitment Operations: Designing A Problem-Solving Process

• How to Pick Your Next Recruitment Technology: 10 Questions to Ask

• How to Source Candidates on GitHub with Hiretual

• 4 Steps to Stronger Diversity Hiring with Hiretual

• Healthcare Recruiting During A Pandemic: What Should You Do?

Case studies

• How Hiretual’s Talent Data Cloud Simplifies Hiring Data Migration and Management

• With Hiretual, It Can Only Take Hours for FI Consulting to Identify Future Leaders

• How Arkansas Children’s Hospital Builds Pipelines for Future Roles With Hiretual

• Amtec Inc. Drives Hiring Productivity by Engaging Quality Talent with Hiretual